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Something about Football and Tourism


Football competition has a significant value in tourism. The nature that attracts influx of football spectators on site brings huge impacts in generating economic return and increasing people awareness on local attractions. Take a look on world cup event held by South Africa in 2010. Despite the fact that the world cup event wasn’t as successful as it was expected, in which the country only made 323 million pound sterling out of 3 billion pound sterling spent on building stadiums and infrastructure. The event only generated around 309,000 spectators from the 450,000 predicted spectators. However, Grant Thornton argued that the event brought short term and long term benefits in terms of infrastructure development, job creation, tourism awareness, and attracts trading that will push economic growth of the country. In 2014, the Brazil is expecting to bring home more than $11 billion in revenue from the 2014 soccer World Cup, more than 20 times what South Africa earned for the previous World Cup in 2010. The Brazilian Institute of Tourism estimated that around 600,000 tourists will visit the country next July and that they will spend approximately $2.6 billion, while the 3 million Brazilians estimated to attend will spend about $7.9 billion.


In Britain which is the home of world football teams have generated 900,000 foreign football tourists spent £706 million, the equivalent of £785 per fan and £200 more than the average visitor (£583), according to new figures released by VisitBritain. 

Football event in terms of national or international scale has been a promising business.



Now, how about football tourism in Indonesia??

Indonesia is the fourth largest populous country in the world. It has an approximately 240 million population. It has made Indonesia as a perfect target market for any business corporate to sell its product, including football event. In Indonesia itself, media reports that there are approximately 55 million people of football fans. The top ten international football fans according Goal.com in Indonesia include Manchester United, Juventus, Chelsea, Real Madrid, Barcelona, FC International, Arsenal, AC Milan, Liverpool, and Manchester City. The previous football events in Indonesia inviting Liverpool, Arsenal, and Chelsea team to compete with local football players have brought some revenue to the event promoter. It was reported that the ticket sold from the football competition sold from IDR 65,000 to 3 million with a spectators of 60,000 people. The ticket priced more than the regular price of the competition of the local teams. It was also reported that such events brought revenue up to IDR 600 billion.  

It seems that business people have started to see the opportunity for making football event as a commodity. Although, Indonesia national football team or football clubs are not yet as internationally recognized as England football team, the winning of Indonesia U-19 team against South Korea a month ago have given a sparking light of the awakening of Indonesia national football team. If only that Indonesia can be Asian rising star football team. It will improve the image of local players and there is an international recognition of the quality of local football. Capitalizing and investing on local players are really important in up lifting the quality of Indonesian football. Tendency to appreciate locals will increase if the local players can have the same quality of the international players. Thus, the national football industry will rise and the local players can be the kings on its own country and the fans don’t just be the consumer of the international players. Can Indonesia be the host of world cup? It is a hope and prayer of the 240 million people of Indonesia.